Oregon Brewers Festival

Portland's biggest beer festival combines a legendary legacy with the continued innovation of Oregon brewers.

4 min read Downtown

Ramona DeNies

Know Before You Go

Since 2023, the Oregon Brewers Festival (OBF) has pivoted from a standalone event to a successful partnership with the Portland Rose Festival for an Oregon Brewers Festival (OBF) Tap Takeover event during the Rose Festival CityFair.

When the Oregon Brewers Festival first started in 1988, the very idea of craft beer was exotic.

Back then, before the Danish brewer collaborations and unpronounceable styles (gueuze, anyone?), craft beer was cool simply because it was new. At the time, Tom McCall Waterfront Park in downtown Portland was only ten years old, and Oregon’s Brewpub Bill — the landmark legislation that let the state’s handful of craft brewers sell their suds on-site — was just three years old.

That July, the late Art Larrance, a true craft beer legend and co-founder of Portland Brewing Company, found himself with a city permit for a to-be-determined two-day event. Larrance thought he’d invite a few friends in the brewing biz to join him at Waterfront Park. He called up the Ponzis at BridgePort Brewing (since closed), the Widmer brothers and the McMenamins. They enlisted some 18 other western brewers, and the first annual Oregon Brewers Festival (OBF) was born.

When we started, we weren’t talking about citrus hops or specialty malts. We just wanted to highlight the little brewers.
Art Larrance, Oregon Brewers Festival founder

“When we started, we weren’t talking about citrus hops or specialty malts,” said Larrance. “We just wanted to highlight the little brewers.”

The festival was destined for bigger things. OBF ran out of beer that first year as some 15,000 festival-goers packed the park. Three decades later, the Oregon Brewers Festival still thrills beer lovers with all that’s new in craft brew. And the breweries that participate are still few (Budweiser and Coors need not apply).

Press coverage of the first Oregon Brewers Festival in 1988.

Today, thriving craft beer scenes drive economies from Bend, Oregon, to Baja California, Mexico. Increasingly, the world wants more Upright Brewing and less InBev (a brewing giant that owns more than 2,000 beer brands). To slake that thirst, OBF grew from 22 participating breweries to more than 80, and from 15,000 attendees to nearly 70,000 from all corners of the world.

The festival never set out to be as big as Munich’s sprawling Oktoberfest, a centuries-old Märzen-and-Bock bonanza that manages to satisfy some 100,000 fans annually. And yet, attend Oktoberfest now, and you’ll likely spot OBF shirts in the crowd — a testament to the fest’s now-international stature.

At some point, the question became whether OBF could (or should) continue growing as smaller beer events — many of them inspired by OBF — increasingly took over Beervana. Larrance wondered if the festival hadn’t fallen victim to its own success. In 2017, for the first time ever, OBF’s attendance dipped slightly.

OBF founder Art Larrance — OBF founder, the late Art Larrance, also owned Portland’s Cascade Brewing.

“I look into my crystal beer glass, and it won’t tell me what’s next,” Larrance said with a sly grin. “All it tells me is, ‘I’m empty.’”

How Oregon Brewers Festival Found Success

Each winter, craft breweries (as defined by the Brewers Association) would apply to serve one — and only one — beer at the festival. It used to be that makers would submit their flagship ale, but nowadays, Larrance said, attendees are too discerning for that. “They’re looking for what’s new, what’s not in the store.”

The festival committee aimed to represent a range of beer styles and regions. At festival time, massive refrigeration trailers would roll in, along with a veritable army of staff and volunteers coordinating the sale of beer mugs and $1 tokens (redeemed for tasters inside the festival). Also in the mix were live music performances, food vendors and security. Sure, Larrance said, the beer lines can be pretty long, but that’s part of the game — strategizing your tasting play and hopefully making new friends along the way. “There are connoisseurs and common-seurs,” he joked.

The Mission and Evolution of Oregon Brewers Festival

While the festival poured through countless kegs, its mission, Larrance said, was to connect the public with the breweries themselves and the breweries with each other. (“It’s not a beer fest, it’s a brewers fest,” he said.) Thanks to OBF networking, Portland breweries secured distribution deals in Europe, collaboration brews with far-flung new friends, and the business growth that came with them. In prime form, the event had an estimated annual economic impact of nearly $24 million, benefiting some dozen industries across the city.

Recently, the festival has taken on a new look as an Oregon Brewers tap takeover at CityFair during the Portland Rose Festival. There is no current information on a potential shift back to the standalone event format of previous years, but the beers are guaranteed to be local, delicious and unique so long as it has the OBF stamp of approval.

Y a tu salud, Oregon Brewers Festival!